Don’t Freak If You Get White Powder In The Mail

If you get an envelope in the mail containing white powder, chances are, it’s nothing to freak out about.

According to local officials, the Bayer Aspirin Company will be deploying a nationwide mass mailing ad campaign that seems a little “misguided.”

Between May 20 and May 29, the Aspirin Company will be sending out 178,000 envelopes. Of those envelopes, 33,561 will contain a sample of Bayer Aspirin Crystals, which is a white powder.

Misguided?  Definitely.
Attention-getting?  Certainly.
Effective promotion?  We shall see.

I would mention that if you get an envelope in the mail that you’re unsure of, please call the authorities.

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